One of the most difficult challenges of the Gulf Motion project was to make the new technology and cutting-edge products such as an e-bike or an e-scooter coexist with car designs from more than 50 years ago as inspiration.
To achieve this, we wanted to enlist the talent of one of the leading figures in the motorsport design sector, Dave Design, who in his own words defines the resolution of the challenge as: "...We simply interpreted with a renewed and current approach what was already a success in its original stage."
Without a doubt, the best design partner we could have asked for; his track record speaks for itself: over 20 years in the design world, selected as the official painter and designer for Red Bull's racing teams and athletes, and official designer for drivers of the caliber of Marc Marquez and Carlos Sainz, among others. His experience in the world of motorsport is undeniable, and his racing style was decisive.